Total Value Index (TVI) is the second of three reports from Strategic Vision's annual New Vehicle Experience Study (NVES). The first report is the Total Quality Index (TQI) measuring the overall ownership experience, from which the Total Quality Awards are announced. Beginning with each owner's reporting of their total ownership experience (TQI), the Total Value Index then factors in the various economic considerations of the ownership experience. The resulting TVI metric represents the overall total value of a vehicle, from the ownership experience to financial concerns such as cost of ownership, resale value, etc.

With a top score of 1000, the Total Value Index has two parts:

1. Customer assessment of the complete ownership experience (product characteristics including reliability and the dealership experience) measured by our Total Quality Index (TQI).

2. Customer assessment of economic consequences and expectations (money issues).

The two parts work together to reflect how well a vehicle is doing on factors that create a perception of Value.

The Initial Value Score (IVS) consists of the following measures:

• Price/deal negotiated
• Warranty coverage
• Expected trade-in/resale value
• Expected affordability
• Expected durability as it affects costs
• Expected operating costs.

The Initial Value Score and the Total Quality Score are weighted against outcome measures including:

• Overall satisfaction
• Delight with the deal
• Belief in getting a smart buy
• Likelihood to repurchase, based on value

The Total Value Index (TVI) is then calculated:

TVI = A*(TQI) + B*(IVS) where A and B are the calculated weights.

Rules for being a Best-of-the-Best vehicle in a segment are then applied to the current data.

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