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 Charity

Beginning in 2001, Strategic Vision has offered respondents in selected quantitative studies the opportunity to donate their monetary incentive to a charity of their choosing from a provided list. The total contribution to each charity on that list is determined by the number of returned questionnaires. Total donations to each charity are made after all questionnaires have been received and tabulated.

The results and total donations to each charity are listed below by year and study:

Charitable Contributions - 2007

Respondents who completed the 2007 NVES questionnaire had the option to select a national charity of their choice to receive a percentage of charitable funds set aside by Strategic Vision. The following organizations have earned a percentage of $30,000 proportionate to the responses that were received:

Charity Amount Donated (2007)
Alzheimer's Association $4,920
American Cancer Society $11,010
American Heart Association $4,770
The Breast Cancer Fund $5,070
Epilepsy Foundation $420
March of Dimes $1,860
Mothers Against Drunk Driving $1,950

 

Charitable Contributions - 2004

Many respondents from two separate quantitative studies elected to donate their incentive payments to a charity of their choice from provided lists. One study focused on the African-American community with a $5 incentive offered. and resulted in donations to the following charities

Charity Amount Donated (2004)
African American Self Help Foundation $450.00
American Cancer Society $870.00
American Heart Association $395.00
Big-Brothers-Big Sisters of America $390.00
The Breast Cancer Fund $670.00
Magic Johnson Foundation $210.00
NAACP Special Contributions Fund $360.00
The Tavis Smiley Foundation $240.00
United Negro College Fund $2,140.00
(clicking a link above will open a new window with the thank-you letter received from the charity)

A second study focused on owners of import luxury sports cars, offering a $25 incentive, and resulted in donations to the following charities:

Charity Amount Donated (2004)
Alzheimer's Association $1,150.00
American Cancer Society $2,150.00
American Heart Association $575.00
amFAR $50.00
The Breast Cancer Fund $650.00
Hispanic College Fund $125.00
March of Dimes Birth Defects Foundation $300.00
Mothers Against Drunk Driving (MADD) $400.00
United Negro College Fund $150.00
(clicking a link above will open a new window with the thank-you letter received from the charity)

Total Charitable Donations - 2004 = $11,275.00

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Charitable Contributions - 2001

New vehicle owners who received Strategic Vision's New Vehicle Experience Study questionnaire in early 2001 were given the option of donating their $1.00 incentive to the charity of their choice from a provided list. The total contribution to each charity on the list was determined by the number of returned questionnaires. All questionnaires have been received and tabulated, and the following amounts were sent to the charities below:

Charity   Amount Donated (2001)
Alzheimer's Association   $5,049.00
American Cancer Society   $10,465.00
amFAR   $180.00
American Heart Foundation   $3,909.00
ASPCA   $1,753.00
Big Brothers/Big Sisters   $1,564.00
Breast Cancer Fund   $4,070.00
Elizabeth Glaser Pediatric Aids Fund   $709.00
Habitat for Humanity   $1,992.00
Hispanic College Fund   $511.00
March of Dimes   $1,625.00
MADD   $1,810.00
National Wildlife Federation   $2,574.00
Special Olympics International   $1,359.00
United Negro College Fund   $1,068.00
 
Total Charitable Donations - 2001   $38,638.00
(NVES 2001)

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