Customer Love Index (CLI) Winners

The Customer Love Index (CLI) measures the amount of love that buyers feel toward their new vehicle.


“Love” is the holy grail of the customer experience.  Our research shows that true advocacy and brand loyalty begins not when buyers are simply “satisfied,” but when they truly love their experience!


Vehicles and brands that perform well in the Customer Love Index are much more likely to see an increase in loyalty and future sales.

How do we calculate CLI?

2018 Most Loved Vehicles

We are proud to announce the 2018 Most Loved Vehicle Award winners! 

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