RHES looks at ride-hailing from every side of the transaction: the people who use the services, the people who drive for them, and the people who have not used them at all.
Many RHES participants have already taken NVES as new-vehicle owners. Combining the two gives an unusually complete view: what a household drives, how it uses ride-hailing, and how each affects the other.
What it measures
- How ride-hailing influences the reasons people buy a vehicle, and how often new vehicles are put to work driving for a platform.
- Awareness and use of ride-hailing among new-vehicle buyers and others.
- Ride-hail experiences rated on the Edwards Commitment Scale, which predicts future loyalty and advocacy.
- Future ride-hailing intentions.
- The growing group of buyers who sit between fleet and retail sales, and their effect on the new-vehicle market.
- The barriers to ride-hailing, and the benefits people see in it.
- News, events and other influences, tracked over time for strategic planning.
- Ride-hailing's effect on energy demand and on mobility choices.
Why the non-users matter
The people who have never taken a ride explain the ceiling on growth: what would have to change before they try it, and what they would give up if they did.