NVES
The New Vehicle Experience Study. Owners of new cars and light trucks in the US market, surveyed on what they bought, what they feel about it, and why. Running since 1994, nine million respondents to date.
Explore NVES →
Three syndicated studies, one instrument. Each asks owners and riders what they chose, how it went, and how they feel about it, in the same words every year, so the answers can be compared across models, brands and decades.
The New Vehicle Experience Study. Owners of new cars and light trucks in the US market, surveyed on what they bought, what they feel about it, and why. Running since 1994, nine million respondents to date.
Explore NVES →The Used Vehicle Experience Study. The same instrument turned on recently purchased previously-owned vehicles, model year 2014 and newer, where a growing share of the market actually buys.
Explore UVES →The Ride-Hail Experience Study. Riders, the drivers who work for the platforms, and people who have never used one. Many respondents are NVES owners too, so a household's vehicle and its ride-hail habits can be read together.
Explore RHES →Subscribers share the cost of a sample no single company could field on its own, large enough to read individual models rather than just brands. Because the questions do not drift, this year's number means the same thing as last year's.
Every study carries ValueCentered questions: what owners value, how the experience made them feel, and how committed they are, measured on the Edwards Commitment Scale. That is what lets the data say why, and predict what an owner will do next.
Tell us the models, brands or questions you care about and we will show you what the studies can answer.