Love is the holy grail of the customer experience. Our research shows that advocacy and brand loyalty begin not when buyers are satisfied, but when they love the experience.
How the winners are chosen
The Most Loved Vehicles are determined by the Customer Love Index (CLI). It measures how much love specific vehicle attributes generate, and how important those attributes are in predicting future advocacy, conquest and loyalty.
Ratings use the Edwards Commitment Scale, which puts “Satisfactory” in the middle and “I love it” at the top. For Most Loved Vehicle, only the strongest response, “I love it”, is counted. Vehicles and brands that score well are much more likely to see loyalty and future sales rise.
Results
Winners are announced in a press release each year, published in News.