CEI gives automotive manufacturers and suppliers rapid insight into what keeps buyers and what sends them to another brand.
It connects NVES owner ratings, measured on the Edwards Commitment Scale, with what the same owners tell us about the vehicle they replaced: whether they stayed with the brand or left it. The result shows the impact each attribute has on loyalty, vehicle by vehicle.
What it lets you do
- Understand what drove defection among buyers who have recently returned to market.
- Quantify how much improving a feature or part of the ownership experience could reduce defection, and what that is worth in revenue and market share.
Who uses it
Product planners and engineers use CEI to put their effort where it will move loyalty most, and to project the return on that effort before the work begins.