Custom research when your question needs its own study, and products that put the syndicated data to work.
One-on-one and in-depth. A structured conversation that starts with the respondent's history with the category and follows their own words through the attributes and benefits down to the emotions and values underneath. One respondent at a time means the full story from each, not the few minutes a person gets to speak in a focus group.
How the interviews work →Product, message and retail experience evaluated with real buyers, in person. Syndicated data tells you what is happening. A clinic helps you work out what to do next to win new customers, what to steer clear of, and where the opportunities are that you did not expect.
Online quantitative work, on its own or alongside the interviews. We build the questionnaire with you and ask your questions the ValueCentered way, so the answers show not just what people want but why. Strongest when it runs with ValueCentered Interviews.
Our founding partners, and the people they trained, have run qualitative work on ValueCentered Psychology for more than forty years. It has shaped national election campaigns, a major appliance category's move to front-loading washers and dryers, and seating design in the minivan category. It has helped make farm chemicals safer, put medicines within reach of more patients, and shown how kitchen design shapes the way people live with a room.
We will work with your in-house questionnaire or build an entirely new one around what you need to know. Either way we look for places to add ValueCentered questions, which measure the group's emotional response, get at the motivations behind it and predict what people will do next. That is the part other surveys forget.
Which vehicle attributes and ownership experiences drive loyalty and defection, and what fixing them is worth.
Learn more →Essential NVES data for any vehicle in the industry, with analyst commentary, in near real time.
Learn more →Your question put to targeted consumers, often answered in hours or days.
Learn more →A live portal into NVES survey data as the study fields.
Learn more →Predict which customers in your CRM will come back and which will defect, and what to say to each.
Learn more →The people first to like and try new products, and what wins them. In NVES, UVES and custom surveys.
Learn more →ReCon is our annual research convention for NVES subscribers. A substantial part of it is spent reviewing the study instrument with the people who use the results, so the questions that go into next year's study are the ones the industry actually needs. More about ReCon →
The rest of the agenda runs across where the market is heading, from electrification and autonomy to privacy and the consumer of 2045, alongside sessions on how the research gets done and how findings become decisions.
We will tell you whether our data can answer it, and how.