Customer Experience Impact
Customer Experience Impact (CEI) gives automotive manufacturers and suppliers rapid insight into the vehicle attributes and consumer experiences that drive loyalty and defection.
Combining Strategic Vision’s New Vehicle Experience Study NVES results with IHS Automotive Loyalty Solutions, this product allows you to:
Understand defection drivers for buyers having recently returned to market
Understand rate of defection as buyers return to market
Quantify how improving a vehicle’s features or the customer experience might reduce defection, and increase revenue!