Customer Experience Impact (CEI) gives automotive manufacturers and suppliers rapid insight into the vehicle attributes and consumer experiences that drive loyalty and defection. 

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Combining Strategic Vision’s New Vehicle Experience Study NVES results with IHS Automotive Loyalty Solutions, this product allows you to:

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• Understand defection drivers for buyers having recently returned to market

• Understand rate of defection as buyers return to market

• Quantify how improving a vehicle’s features or the customer experience might reduce defection, and increase revenue!

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To find out more, download this free brochure or contact us!