Ride-Hail Experience Study (RHES) is a first-of-its-kind, brand new study that examines the experience that people have with ride-hailing services.  It contains feedback from those who use the services, those who drive for ride-hailing companies, and those who have not used ride-hailing services before.  Survey participants have already taken NVES as new vehicle owners, and this combination of the two data sources provides an incredibly in-depth look at the state of the burgeoning ride-hailing industry from the consumer's point of view.

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RHES will be the premier tracking study in its industry, much like NVES has been for the past 20 years in its field.  Among other things, RHES will include:

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1. How Ride-Hailing activity is influencing vehicle purchase reasons and the frequency of new vehicle business use for Ride-Hailing purposes.

2. Ride-Hailing awareness and usage by new vehicle buyers and others.

3. Ride-Hailing experience evaluations using the Edwards Commitment Scale, which predicts future loyalty and advocacy.

4. Future Ride-Hailing usage intentions.

5. Identification and tracking of Ride-Hailing growth on the segment of vehicle buyers that fall in between fleet and retail sales, and its influence on the new vehicle market.

6. Assessment of Ride-Hailing barriers and benefits.

7. Tracking of relevant issues (press, world events, etc.) and influences that can greatly enhance related strategic planning.

8. The ability to begin studying Ride-Hailing’s true impact on energy demand and mobility behavior and options.