The Most Loved Vehicles in America
The Most Loved Vehicles in America are based on the Customer Love Index (CLI), which measures buyers' love toward their new vehicle.
“Love” is the holy grail of the customer experience. Our research shows that true advocacy and brand loyalty begin not when buyers are “satisfied” but when they truly love their experience.
Vehicles and brands that perform well in the Customer Love Experience Index are much more likely to see an increase in loyalty and future sales.
2021 Most Loved Vehicles in America
Cars $29,000 and Under
Kia Forte Sedan
Cars $30,000 and Over
BMW 8 Series Convertible
SUVs/CUVs $35,000 and Under
SUVs/CUVs $36,000 and Over
Full Size Pickups
Heavy Duty Pickups
GMC Sierra 2500/3500
Ford Transit Cargo Van
Land Rover Discovery
Mass Market by African American
Luxury by African American
Youth (29 and Under)
BMW 3 Series Sedan / Nissan Rogue
Lexus RX Hybrid