The Most Loved Vehicles in America
The Most Loved Vehicles in America are based on the Customer Love Index (CLI), which measures buyers' love toward their new vehicle.
“Love” is the holy grail of the customer experience. Our research shows that true advocacy and brand loyalty begin not when buyers are “satisfied” but when they truly love their experience.
Vehicles and brands that perform well in the Customer Love Experience Index are much more likely to see an increase in loyalty and future sales.
2023 Most Loved Vehicles in America
Cars Under $35,000
Cars $35,000 and Over
Porsche 911/Bentley Continental (TIE)
SUVs/CUVs Under $45,000
Mitsubishi Outlander Sport
SUVs/CUVs $36,000 and Over
Audi A5/RS5 Sportback
Mass Market by African American
Luxury by African American
BMW 4-Series Gran Coupe
Mass Market by Latin American
Luxury by Latin American
BMW 2-Series Gran Coupe/Infiniti QX50 (TIE)
Mass Market by Youth (29 and Under)
Luxury by Youth (29 and Under)