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The Most Loved Vehicles in America

The Most Loved Vehicles in America are based on the Customer Love Index (CLI), which measures buyers' love toward their new vehicle.

 

“Love” is the holy grail of the customer experience.  Our research shows that true advocacy and brand loyalty begin not when buyers are “satisfied” but when they truly love their experience.

 

Vehicles and brands that perform well in the Customer Love Experience Index are much more likely to see an increase in loyalty and future sales.

Most Loved Vehicle Trophy

2021 Most Loved Vehicles in America

Category
Winner
CLI
Cars $29,000 and Under
Kia Forte Sedan
588
Cars $30,000 and Over
BMW 8 Series Convertible
677
SUVs/CUVs $35,000 and Under
Chevrolet Trailblazer
548
SUVs/CUVs $36,000 and Over
Mercedes-Benz G-Class
662
Standard Pickups
Chevrolet Colorado
509
Full Size Pickups
Ram 1500
528
Heavy Duty Pickups
GMC Sierra 2500/3500
541
Vans
Ford Transit Cargo Van
510
Women
Land Rover Discovery
677
Mass Market by African American
Dodge Charger
697
Luxury by African American
Mercedes-Benz GLC
652
Youth (29 and Under)
BMW 3 Series Sedan / Nissan Rogue
661
Alternative Powertrain
Lexus RX Hybrid
532
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