Customer Love Experience Index (CLEI) Winners

The Customer Love Experience Index (CLEI) measures the amount of love that buyers feel toward their new vehicle.


“Love” is the holy grail of the customer experience.  Our research shows that true advocacy and brand loyalty begins not when buyers are simply “satisfied,” but when they truly love their experience!


Vehicles and brands that perform well in the Customer Love Experience Index are much more likely to see an increase in loyalty and future sales.

How do we calculate CLEI?

2021 Most Loved Vehicles in America

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