The Most Loved Vehicles are based on the Customer Love Experience Index (CLEI), which examines several aspects of the vehicle ownership experience.

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Total Quality Impact

 

• The customer’s assessment of the complete ownership experience.

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Total Value Index

 

• The customer’s assessment of what they received in exchange for what they sacrificed.

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Vehicle Emotional Delivery

 

• The customer’s assessment of the emotional delivery of the vehicle across 24 different ValueEmotions.

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Overall Feelings

 

• The customer’s overall sentiment toward the vehicle and the extent of his or her emotional attachment to it.

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