How do we calculate CLEI?

The customer’s assessment of the complete ownership experience.

Total Value Index

The customer’s assessment of what they received in exchange for what they sacrificed.

Vehicle Emotional Delivery

The customer’s assessment of the emotional delivery of the vehicle across 24 different ValueEmotions.

Overall Feelings

The customer’s overall sentiment toward the vehicle and the extent of his or her emotional attachment to it.


Measurement of customer advocacy for the brand and the dealership where they purchased their vehicle.

Please reload