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How do we calculate Customer Love (CLEI)?

The Most Loved Vehicles are based on the Customer Love Experience Index (CLEI), which examines several aspects of the vehicle ownership experience.

Total Quality Impact


  • The customer’s assessment of the complete ownership experience.

Total Value Index


  • The customer’s assessment of what they received in exchange for what they sacrificed.

Vehicle Emotional Delivery


  • The customer’s assessment of the emotional delivery of the vehicle across 24 different ValueEmotions.

Overall Feelings


  • The customer’s overall sentiment toward the vehicle and the extent of his or her emotional attachment to it.

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