Every car tells a story, and the 2025 Most Popular Vehicle (MPV) Awards from Strategic Vision reveal which models and brands are most deeply woven into the lives of American drivers. Rather than measuring horsepower or statistics alone, these awards focus on something far more personal: how vehicles capture the hearts, minds, and daily priorities of their owners. From digital warriors who live for gaming marathons to outdoor adventurers, family weekend warriors, and those who

Strategic Vision’s findings are clear: the uncertainty driven by current tariff policy is doing more harm than good when it comes to consumer behavior.

SAN DIEGO -- Strategic Vision's 2025 Most Loved Vehicle Awards (MLV) reveal a heartwarming twist in the automotive industry's rocky love...

SAN DIEGO: With a rapid shift in U.S. policy toward electrification, U.S. consumers’ values and priorities regarding Electric Vehicles...