End of an Apple Vehicle? Strategic Vision calls Shenanigans
The reports of the death of Project Titan, Apple's long-rumored secret project to create a revolutionary mobility solution, may be...
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Strategic Vision
- Feb 14
- 3 min
Most Loved Vehicle Awards Explain Why BMW Owners Love Their Ultimate Driving Machines
2023 Most Loved Vehicle Awards explain why BMW owners love their Ultimate Driving Machines.
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Strategic Vision
- Dec 5, 2023
- 1 min
Thirty years of innovation: Strategic Vision launches the 2024 New Vehicle Experience Study
SAN DIEGO -- Strategic Vision is proud to announce the 30th year of its New Vehicle Experience Study (NVES), which revolutionized...
94 views
Strategic Vision
- Oct 31, 2023
- 2 min
Hyundai Beats Everyone as Value Impacts Perceived Quality, Strategic Vision's 2023 TQAs
SAN DIEGO: ValueCentered Psychology defines Value as “what the customer receives for every dollar spent.” Vehicle shortages and...
97 views
Strategic Vision
- Oct 12, 2023
- 1 min
2023 ReCon X: Research Directors Assemble for AI, EVs, and the Customer Journey
Strategic Vision held its annual ReCon Event in October at the Disneyland Grand Californian Hotel & Spa.
84 views
Strategic Vision
- Dec 20, 2022
- 3 min
Why Twitter’s Narrative Damages Tesla: Strategic Vision’s Brand Equity Index™ Explains
San Diego, California: Strategic Vision (SV) announces the results of its annual Brand Equity Index™ (BEI), providing critical insights...
186 views
Strategic Vision
- Aug 31, 2022
- 3 min
Apple Already Has Greatest Future Vehicle Consideration Among Automakers, Reports Strategic Vision
SAN DIEGO: Even though Apple has yet to announce plans to produce an automobile, the brand already has some of the highest future brand...
2,159 views
Strategic Vision
- Mar 30, 2021
- 2 min
SV Partners With InSearchX to Help Customers Find Their Ideal Car With "Uncanny" Accuracy
Nashville, TN: Startup inSearchX and advisory services firm Strategic Vision announce they have partnered to deliver an exciting...
76 views
Strategic Vision
- Feb 12, 2021
- 3 min
Customers Still Love their Vehicle Even if Driving Less: The 2021 Most Loved Vehicles in America
San Diego, California: Why are customers returning to the new vehicle market and making purchases during a global pandemic when typical...
252 views
Strategic Vision
- Nov 17, 2020
- 3 min
Driver Engagement Influences Quality Perceptions more than Flawless Toasters: 2020 TQI Winners
San Diego, California: November 17, 2020: Even amid the current state of affairs that have altered some of the how and why consumers...
116 views
Strategic Vision
- Aug 18, 2020
- 4 min
Genesis More Refined than Mercedes? Strategic Vision’s Brand Equity Index™ Explains Why
San Diego, California: For the first time, Strategic Vision (SV) announces the results of its Brand Equity Index™ (BEI). BEI provides...
574 views
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- Feb 10, 2019
- 3 min
Tesla Model 3, Sexy and Loved; Chevrolet Builds Love Through Trust: Strategic Vision’s Most Loved Ve
San Diego, California: With Valentine’s Day around the corner, love is in the air and Tesla has proven themselves again in the hearts of...
301 views
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- Oct 10, 2018
- 2 min
Bavaria Does it Best: Mercedes SL ranks highest with owners in Strategic Vision’s annual 2018 Total
German manufacturers have always known how to create high-quality vehicles, and this year is no exception. The Mercedes-Benz SL-Class...
133 views
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- Jan 19, 2018
- 2 min
Automotive Technology Roundtable at SAE to feature Strategic Vision President Alexander Edwards
One of the hottest issues in the automotive industry is the consumer adoption of cutting-edge technological advancements in both safety...
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- Nov 30, 2017
- 2 min
Tesla Model X, Genesis G90 among the Most Loved Vehicles of 2017
San Diego, California: November 30, 2017 – What is Love? Every brand wants to be loved by their customers. The challenge is in how to...
142 views
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- Jul 20, 2017
- 3 min
Quality is in the Eye of the Beholder: Porsche Macan Edges Tesla Model S, Leads Industry
San Diego, California: July 20, 2017 – Several new or redesigned models are leaders in Total Quality while the gracefully-aging Tesla...
143 views
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- Nov 14, 2016
- 3 min
Millennials Love Cars! Strategic Vision Reports 2016 Most Loved Vehicles
Many in automotive circles have proclaimed a gloomy outlook for the automotive industry’s future due to social media, cell phones and...
1,002 views
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- Jun 16, 2016
- 3 min
“American Quality is Already Great Again! Domestic Vehicles Win Majority of Total Quality Awards,”
San Diego, California: June 16, 2016 – Domestic automotive manufacturers won more Total Quality Awards than their foreign competitors,...
265 views
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- Nov 12, 2015
- 4 min
“Nobody Loves Their Cars Like Gen Y", Announcing the Most Loved Vehicles of 2015.
San Diego — “Love” is the holy grail of the customer experience. Strategic Vision research shows that true advocacy and brand loyalty...
605 views
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