Strategic Vision’s findings are clear: the uncertainty driven by current tariff policy is doing more harm than good when it comes to consumer behavior.

SAN DIEGO -- Strategic Vision's 2025 Most Loved Vehicle Awards (MLV) reveal a heartwarming twist in the automotive industry's rocky love...

SAN DIEGO: With a rapid shift in U.S. policy toward electrification, U.S. consumers’ values and priorities regarding Electric Vehicles...

Gen Z by way of AI SAN DIEGO: As TikTok prepares to cease operations in the United States this Sunday, concerns from content creators and...

SAN DIEGO: During the pandemic, chip shortages and vehicle availability created a difficult environment for consumers to purchase new...

The reports of the death of Project Titan, Apple's long-rumored secret project to create a revolutionary mobility solution, may be...

2023 Most Loved Vehicle Awards explain why BMW owners love their Ultimate Driving Machines.

SAN DIEGO -- Strategic Vision is proud to announce the 30th year of its New Vehicle Experience Study (NVES), which revolutionized...

SAN DIEGO: ValueCentered Psychology defines Value as “what the customer receives for every dollar spent.” Vehicle shortages and...

Strategic Vision held its annual ReCon Event in October at the Disneyland Grand Californian Hotel & Spa.

San Diego, California: Strategic Vision (SV) announces the results of its annual Brand Equity Index™ (BEI), providing critical insights...

SAN DIEGO: Even though Apple has yet to announce plans to produce an automobile, the brand already has some of the highest future brand...

Nashville, TN: Startup inSearchX and advisory services firm Strategic Vision announce they have partnered to deliver an exciting...

San Diego, California: Why are customers returning to the new vehicle market and making purchases during a global pandemic when typical...

San Diego, California: November 17, 2020: Even amid the current state of affairs that have altered some of the how and why consumers...

San Diego, California: For the first time, Strategic Vision (SV) announces the results of its Brand Equity Index™ (BEI). BEI provides...

San Diego, California: With Valentine’s Day around the corner, love is in the air and Tesla has proven themselves again in the hearts of...

German manufacturers have always known how to create high-quality vehicles, and this year is no exception. The Mercedes-Benz SL-Class...

One of the hottest issues in the automotive industry is the consumer adoption of cutting-edge technological advancements in both safety...

San Diego, California: November 30, 2017 – What is Love? Every brand wants to be loved by their customers. The challenge is in how to...