SAN DIEGO -- Strategic Vision’s 2026 Most Loved Vehicle Awards reveal a critical lesson for automakers competing in today’s affordability-challenged market: consumers are not simply looking for the lowest price. They are looking for a vehicle experience worth paying for. With new-vehicle pricing still near record levels, every dollar has to work harder due to higher prices, and often lower incentives. Yet the 2026 Most Loved Vehicle results show that consumers are stil

Every car tells a story, and the 2025 Most Popular Vehicle (MPV) Awards from Strategic Vision reveal which models and brands are most deeply woven into the lives of American drivers. Rather than measuring horsepower or statistics alone, these awards focus on something far more personal: how vehicles capture the hearts, minds, and daily priorities of their owners. From digital warriors who live for gaming marathons to outdoor adventurers, family weekend warriors, and those who

Strategic Vision’s findings are clear: the uncertainty driven by current tariff policy is doing more harm than good when it comes to consumer behavior.

SAN DIEGO -- Strategic Vision's 2025 Most Loved Vehicle Awards (MLV) reveal a heartwarming twist in the automotive industry's rocky love...