Strategic Vision’s findings are clear: the uncertainty driven by current tariff policy is doing more harm than good when it comes to consumer behavior.

SAN DIEGO: With a rapid shift in U.S. policy toward electrification, U.S. consumers’ values and priorities regarding Electric Vehicles...

Gen Z by way of AI SAN DIEGO: As TikTok prepares to cease operations in the United States this Sunday, concerns from content creators and...

SAN DIEGO: During the pandemic, chip shortages and vehicle availability created a difficult environment for consumers to purchase new...

The reports of the death of Project Titan, Apple's long-rumored secret project to create a revolutionary mobility solution, may be...

2023 Most Loved Vehicle Awards explain why BMW owners love their Ultimate Driving Machines.

SAN DIEGO: ValueCentered Psychology defines Value as “what the customer receives for every dollar spent.” Vehicle shortages and...

San Diego, California: Strategic Vision (SV) announces the results of its annual Brand Equity Index™ (BEI), providing critical insights...

SAN DIEGO: Even though Apple has yet to announce plans to produce an automobile, the brand already has some of the highest future brand...

San Diego, California: Why are customers returning to the new vehicle market and making purchases during a global pandemic when typical...